On the Cusp of an USP? Niches and Me.

Find your niche, they say, then make it yours! (They often say this with an exclamation point!)!! (Deliberate over-punctuation there, sorry.) What’s your Unique Selling Point (USP)? (And, yes, I did put ‘an’ before USP in the title — I thought it worked better than ‘a’.)

Less a niche, more a tunnel...

Less a niche, more a tunnel…

This is, actually, very good advice for the blogger — and, in some ways, for the writer in general. It is important to know where to sit, how to connect with “your people”, or “your tribe” (see Alastair Humphreys’s advice for travel bloggers here, for some very good points and discussion).

However, I have a problem with this. I have no idea what my niche is…

I want to blog about all those things that make me, me. I want to talk about things I love and love what I talk about — otherwise, what’s the point? (more…)